If your business isn’t the type that needs to attract foot traffic to your physical premises, or you have more than one location which may have a variety of addresses and open hours (such as a franchise) then Company Organization or Institution is usually the better page type to choose compared to Local Business or Place. The Company Organization or Institution Facebook page: A count of people who have checked in will appear on your page next to your Like (fan) count. The ‘Local Business or Place’ page type gives extra info page options for you to fill out, including your open hours, parking options and the ability for people to ‘check in’ using Facebook Places when they visit you in person. A long list of business categories is provided to select from, including: TIP: If you have an online business or store then ‘Company Organization or Institution’, or ‘Brand or Product’ will be a better match for you (more about these types of Facebook pages follow below). If you have a ‘bricks and mortar’ store and want people to physically visit you, click the Local Business or Place page type. TIP: Make sure you read through all the page types before you decide as you may match more than one category or a particular page type might not seem like the best match at first glance, until you go through the category list: The Local Business or Place Facebook page: The Facebook business page types are:įollowing is a detailed description of each page type as well as tips to help you decide which is right for your business. ![]() There are 6 Facebook page types and the information below will help you decide which is right for your business. It’s important to set up your business’s Facebook page correctly. This helps your fans find you or your business and find out what they want to know about you, and gives you the chance to share exactly what you want fans to know plus it helps with your SEO to get more love from search engines like Google. In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories! The good news is you can change your page type later if you get it wrong, but getting it right from the start will mean Facebook automatically gives your business the most relevant information page to complete.
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